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    Fast Moving Consumer Goods (FMCG)
    ITC is one of India's leading marketer in Fast Moving Consumer Goods Business.

    The new FMCG businesses, nurtured over the last decade or so, have crafted a vibrant portfolio of 25 mother brands that are increasingly gaining market standing.

    ITC’s FMCG Business at a glance​

    It is ITC's strategic intent to secure long-term growth by synergising and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector.​

     

    Some of ITC's brands that have gained significant market standing among consumers are Aashirvaad, Sunfeast, Bingo!, YiPPee!, Candyman, mint-o and Kitchens of India in the Branded Packaged Foods space; EDW Essenza, Fiama, Vivel and Superia in the Personal Care Products segment; Classmate and Paperkraft in Education & Stationery products; Mangaldeep in Agarbattis as well as Aim in Matches.

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    ITC’s FMCG Portfolio​
    Foods

    ITC's Branded Packaged Foods business is one of the fastest growing food businesses in India.​

     

    The Business is driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunrise, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman, Jelimals and GumOn. ​The Foods business is today represented in multiple categories in the market - Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.​

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    Personal care

    ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers.​

     

    ​ITC's Personal Care portfolio under the 'EDW Essenza', 'Dermafique','Fiama', 'Vivel', 'Engage', 'Savlon', 'Charmis', 'Shower to Shower', 'Nimyle', 'Nimwash' 'Nimeasy' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.​

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    Education and Stationery

    ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002 and later expanded into the popular segment with its Classmate brand in 2003.​

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    Safety Matches​

    As part of its strategic initiative to create multiple drivers of growth in the FMCG sector, ITC commenced marketing safety matches sourced from the small-scale sector. The Safety Matches business leverages the core strengths of ITC in marketing and distribution, brand building, supply chain management and paperboard & packaging to offer Indian consumers high quality safety matches.​

     

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    Agarbattis and Dhoop​

    As part of ITC's business strategy of creating multiple drivers of growth in the FMCG sector, the Company commenced marketing Agarbattis (Incense Sticks) sourced from small-scale and cottage units in 2003. This Business leverages the core strengths of ITC in nation-wide distribution and marketing, brand building, supply chain management, manufacture of high quality paperboards and the creation of innovative packaging solutions to offer Indian consumers high quality Agarbattis & Dhoop. ​

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    Cigarettes

    ITC is the market leader in cigarettes in India. With a portfolio of invaluable brands, ITC's cigarette business stands testimony to the company's unwavering and unrivalled commitment to quality, innovation and consumer focus.

     

    More than one hundred years of expertise in developing products to match the evolving taste of consumers, has led to a portfolio of brands including, Insignia, India Kings, Classic, Gold Flake, American Club, Wills Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.

     

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    ITC Brands