More than one hundred years of expertise in developing products to match the evolving taste of consumers, has led to a portfolio of brands including, Insignia, India Kings, Classic, Gold Flake, American Club, Wills Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.

The Company is characterised by a single-minded focus on continuous value creation for consumers through significant investments behind innovative product designs, state-of-the-art manufacturing technology & superior marketing and distribution.

ITC's cigarettes are manufactured in state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune, with cutting-edge technology & excellent work practices benchmarked to the best globally.

In overseas markets, ITC's cigarette business continues to maintain high standards of international quality and competitiveness. West Asia is a key export region for ITC and we offer a wide portfolio of high-quality cigarettes in this region. With a Portfolio of brands under the Classic, Wills, Scissors and ACE Umbrella Trademarks.

ITC has cemented its international standing being the 3rd largest player in the countries of Bahrain & Qatar. ITC was also the first company to introduce a flavour-on-demand (capsule) product in the economy industry segment in the West Asia region.