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VIDEOS

agriculture & farmers

ITCMAARS: A phygital ecosystem for farmers

ITCMAARS provides farmers with access to information, resources, and services tailored to their specific needs. The platform offers hyperlocal services, advisory services, and tools like AI-powered chatbots. These resources help farmers make informed decisions about their crops and farming practices.

community & people

Improving Menstrual Health in Rural India

community & people

Bringing eye care to rural areas

community & people

Water Stewardship in Action

innovation & tech

AI for Agriculture: How ITCMAARS Is Changing the Game

community & people

Empowering Women, Tackling Anaemia | ITC’s Rural Health Drive

agriculture & farmers

ITC’s Rural Revival: Farming That Heals the Earth and Incomes

agriculture & farmers

Livelihood 2.0: How ITC is Empowering Rural Resilience

agriculture & farmers

BBF: Sustainable Farming in India's Soybean Country

environment & climate positive

Empowering Women in Climate Smart Agriculture

PODCASTS

agriculture & farmers

Revitalizing Rural India: ITC's Medicinal Plant Farm Project

Through conversations with farmers and project leaders, we delve into the impact of this project on local communities and the environment. Tune in to learn more about the potential of value-added agriculture to improve farmer incomes and drive positive change.

community & people

Empowering Girls in Eye Care

Strategy in Action

Businesses Exist to Serve Society: Sanjiv Puri

PHOTOS

agriculture & farmers

Seeds of Wellness

In the heart of Madhya Pradesh's Sehore district, ITC's 110-acre farm demonstration plot is the epicenter of a unique initiative to promote cultivation of medicinal and aromatic plants among farmers. This self-sustaining farm boasts an impressive 300,000-litre rainwater harvesting facility and a nursery.