Gainful livelihoods are critical for economic growth and progress by powering a virtuous cycle of incomes, consumption and investment, which in turn fuels larger opportunities for employment. Inequality in global societies also continues to be a systemic risk, threatening social ecosystems, thereby making livelihood generation crucial. India's large demography makes it even more important to scale up meaningful job opportunities.
ITC believes that businesses cannot thrive in societies that are vulnerable. Recognising this imperative, ITC has crafted business models that support large-scale livelihood creation. Its social investment programmes empower rural communities by building capacity, supporting grassroots institutions and strengthening income sources.
Adoption of Best Practices
We are also committed to blending the wisdom of tradition with the innovation of modernity. Significant efforts have been undertaken to revive and restore indigenous water conservation systems, ensuring that age-old practices are harmoniously integrated with contemporary approaches for sustainable water management.
Promoting Self-Employed Village Cadres
With water available for irrigation and improved soil fertility, farmers are less dependent on rainfall and can grow more than one crop a year, of better quantity and quality - thus, significantly improving their income and quality of life.
Collaborating for Change
These interventions are anchored on the key tenets of:
Target to cover 10 lakh
households by 2030
ITC invests in people and practices that are good for the planet.
